Burberry is a London fashion week powerhouse- sales last year topped £2.5 billion, it has fat advertising budgets employs Mario Testino, inter alia, to shoot its advertising campaigns, which have recently starred Lily James, Eddie Redmayne and Glenda Jackson and is famous for its blockbuster shows and celebrity garlanded front rows. This time it also had a large and vociferous anti fur demo outside – possibly the one thing the brand hadn’t planned – ironically there was no fur in this collection. Apart from some sheepskin.
Burberry, for all its leviathan-esque dimensions, is showing admirable flexibility of late. It has moved to the see-now-buy-now strategy and graduated from its mega catwalk spectacles to something more intimate, more “indie” in tone, and ultimately more Insta-esting.